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UU Dragon's Den

I had completed a year in the Belfast Enterprise Academy (BEA), and as it drew to a close, the opportunity to pitch at UU Dragon's Den for equity-free money came up. Nancy, my mentor and No. 1 supporter, encouraged me to go for it, and so I thought - why not!

At this stage, I was still using the very first prototype of my sock-aid, which consisted of plastic, from a corner of a mop bucket, and fabric from a bath mat and t-shirt. It was a bit rough around the edges, even with t the help of superglue on the fabric to try and tidy things up, my sewing skills were not up to scratch at this stage. I had acquired the new materials at this stage to reconstruct a new prototype, and the night before the pitch I felt it was the perfect time to take apart my only product and make a new one... it was not!

I stayed up late trying to make it, hand-stitching four layers of material together, and I continued to still work on it until midday the following day. I was a mess. I hadn't given myself any time to go over my presentation, I wasn't happy with aspects of the product, and I didn't even have the time to test it out. At this stage, I thought to myself: "there's absolutely no way I'm doing this pitch, I have to pull out."

As Nancy was facilitating the event, I thought to myself: "Sure I have to go into University anyway, I'll not be rude, and I'll pop by and tell her I'm not doing it face to face."

When I met Nancy and told her I wasn't pitching it went through one ear and out the other as she replied with "yes you are!" She took me aside, calmed me down, gave me a quick pep talk, and then I walked in to meet the 6 dragons.

To say the pitch went terrible is an understatement! It went that badly I felt so calm after as I thought to myself "there is no way this could get any worse, I'm not going to win this". The Judges asked me loads of questions as I had left out so much information, and I was able to talk in length in each area.

I was quite embarrassed leaving the room as I was annoyed at myself that I wasn't more prepared. It was a big learning curve for me in terms of preparation for a pitch, and I got to understand what the judges were more interested in knowing. Also, by being thrown into the presentation, it made me face my fear of public speaking and overall, I was proud to have done it.

The next day I got an email congratulating me that I was the winner of Dragon's Den, and to this day I'm still not quite sure how I won!

Our sock aid can be used with any socks from ankle to knee height, except for compression socks. The sock aid works for both male and female adult feet up to a size 10.

How can a sock aid help you?

When your body is recovering from a back problem, you back will heal quicker if you give it time to rest. As our back is the highway for communication between the body and the brain and it helps us move all of our limbs – resting it can be very difficult. 

The best way to approach this is by limiting the movements and strain of the back such as don’t lift anything heavy, don’t make sudden movements and use products like a sock aid to help you with tasks that require a lot of stretching in the back.

How our sock aid is designed for back pain

While designing this product we obsessed over the functionality. We wanted to allow you to customise your product to your mobility level. In order to do this, the straps are designed with multiple sections along the strap in which you can put your hand or arm into. It gives you full adaptability and allows you to maintain or strive to improve your mobility level alongside our sock helper.

Why our sock aid is the best on the market?

High quality – Each one of our products is hand made from start to finish. From the stitch on the strap to the cut of the plastic. They are made from hand-woven Turkish materials, which are so soft to touch. All of this combined with our patent-pending technology results in a premium product at an affordable price.

Personal to you – Our sock aid is the only one in the world to come in a variety of colours to blend perfectly into your home and reflect your personality.

Ease of use - Whether you're using this product on a daily basis or once in a while, it's easy and simple to use. It saves you stress, time and in your day so you can sleep for a little bit longer or start your day off early.

Portable - The product is thin, flexible and can fit in seamlessly to your busy life. Perfect for getaways, simply throw it into a suitcase or bag!

Have a look to see what we have in stock. We have free shipping for a limited time only!