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WIB & IoD

In February I was struggling to source ways to finance the business and two competitions, in particular, caught my eye, IoD 4K perfect pitch and Women in Business, Yes You Can competition. I entered both thinking “probably won’t go anywhere but hey we’ll go for it anyway”.

I was then over the moon to be announced a finalist for IoD 4k Perfect Pitch, and I pitched at my regional for Women in Business. I was delighted to find out I was also chosen as a regional finalist for the Yes You Can competition too!

Throughout all of this, until a week before the event, I had not realised both events were on at the same day... at the same time! The panic set in.

Heather from IoD and Lesley from Women in Business were both incredibly helpful and understanding of the situation and luckily, I found out one pitch was at 12 pm, the other at 2 pm but with 30 miles between them.

Friday started off at the IoD conference listening to amazing women such as Clare Guinness, Deborah Lange, Helen Kelly, Libby Jackson, Hilary McGrady, and Sophie Cornish MBE. I took away so many valuable learnings and insights from listening to these incredible women.

It was then my time to talk, the 4K Perfect Pitch. I was beyond nervous but was so inspired and in awe of the businesses I was pitching against. Each company had a strong mission to create change for the better while being led by such powerful women.

I was truly blown away to be chosen as the winner of the 4K Perfect Pitch, anyone that was there can tell you I was genuinely lost for words.

After a five-minute lunch, it was time to head to the Great Hall in the Galgorm for the Women in Business conference and the Yes You Can competition.

I spent 40 minutes in my car going over and over and over my two-minute pitch for the afternoon while trying to settle myself and my nerves from the morning.

I was over the moon when I arrived to find out that I had won my regional, another £3,000, I honestly couldn’t believe it! I then had the pleasure of listening to Samantha Kelly talking about how to get the best out of Twitter, I have taken these on board, and I am excited to implement them.

We then all got ushered into the Great Hall for my second lunch, had a well-defined food baby at this point! When I got talking to the others at the table, they had told me about the inspiring talk from unstoppable Tracey and what a success the event had been so far.

Now it was time for the second pitch of the day. At this point, my nerves were all over the place, a mix of excitement, anxiousness, and happiness. I sat on stage with five other amazing, strong women, everyone was so incredibly supportive of one another, which ultimately settled my nerves. We all got up one by one and pitched, then the votes were cast.

At this point I was in complete shock, I had been voted the winner of the Yes You Can competition.

Today I’m still blown away from the support and all the kind words I have received over the past few days, and I would also like to thank everyone that voted for me on the day, without you I wouldn’t have this massive boost to my business and my dream.

Thank you for all of the support I have received on the lead up to the competitions from the University, mentors and my family.

I want to thank IoD and Women in business for the opportunity and also for all the help and support I have received since.

I would like to take this opportunity to announce that I am so excited, from winning these competitions it has allowed me to take products over to a trade show called Naidex I will be exhibiting at on 26th and 27th March 2019

Friday 8th March will be a day to remember.

Our sock aid can be used with any socks from ankle to knee height, except for compression socks. The sock aid works for both male and female adult feet up to a size 10.

How can a sock aid help you?

When your body is recovering from a back problem, you back will heal quicker if you give it time to rest. As our back is the highway for communication between the body and the brain and it helps us move all of our limbs – resting it can be very difficult. 

The best way to approach this is by limiting the movements and strain of the back such as don’t lift anything heavy, don’t make sudden movements and use products like a sock aid to help you with tasks that require a lot of stretching in the back.

How our sock aid is designed for back pain

While designing this product we obsessed over the functionality. We wanted to allow you to customise your product to your mobility level. In order to do this, the straps are designed with multiple sections along the strap in which you can put your hand or arm into. It gives you full adaptability and allows you to maintain or strive to improve your mobility level alongside our sock helper.

Why our sock aid is the best on the market?

High quality – Each one of our products is hand made from start to finish. From the stitch on the strap to the cut of the plastic. They are made from hand-woven Turkish materials, which are so soft to touch. All of this combined with our patent-pending technology results in a premium product at an affordable price.

Personal to you – Our sock aid is the only one in the world to come in a variety of colours to blend perfectly into your home and reflect your personality.

Ease of use - Whether you're using this product on a daily basis or once in a while, it's easy and simple to use. It saves you stress, time and in your day so you can sleep for a little bit longer or start your day off early.

Portable - The product is thin, flexible and can fit in seamlessly to your busy life. Perfect for getaways, simply throw it into a suitcase or bag!

Have a look to see what we have in stock. We have free shipping for a limited time only!